SON CUBANO Restaurant-Bar • The ReBRAND
The primary focus of the SON CUBANO Restaurant – Bar rebrand was to visually show a reference or a connection to the music genre that is SON CUBANO (a style of Cuban music).
The name and meaning of SON CUBANO is a genre of music and dance that originated in the highlands of eastern Cuba during the late 19th century. It is a syncretic genre that blends elements of Spanish and African origin.
Among its fundamental Hispanic components are the vocal style, poetic metre and the primacy of the tres, derived from the Spanish guitar. On the other hand, its characteristic clave rhythm, call, and response structure and percussion section (conga, bongo, maracas, etc.) are all rooted in traditions of Bantu origin.