THIS IS THE REMIX (REBRAND) • SLIDE LEFT AND RIGHT
I have a specialty for redesigning dated logos with a new, fresh and modern look. It is common among big brand companies to update or do a subtle make-over of their logos when needed.
Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Often, this involves radical changes to a brand’s logo, name, legal names, image, marketing strategy, and advertising themes. Such changes typically aim to reposition the brand/company, occasionally to distance itself from negative connotations of the previous branding, or to move the brand upmarket; they may also communicate a new message a new board of directors wishes to communicate. – Wiki
Below are a few examples of before and after brand logo designs I have created. Slide left and right to view the transformation.